Promotion Mix To Create An IMC Campaign Marketing Essay Essay Example

Promotion Mix To Create An IMC Campaign Marketing Essay Paper As defined by the American Association of Advertising Agencies, integrated selling communications ( IMC ) is a construct of marketing communications be aftering that recognizes the added value of a comprehensive program ( Elliott, 2012, P:491 ) . Companies that sell merchandises or services use some or all of the constituents of a selling and communications mix, besides called a promotional mix. These include advertisement, personal gross revenues, gross revenues publicities, public dealingss and direct selling. Most national trade names use all parts of the mix, each in proportion to the demands of the merchandise. Cereal shapers, for illustration, concentrate most attempts and money on advertisement and gross revenues publicities, such as vouchers. Other merchandises call for different mix ratios, with some mix constituents wholly eschewed. We will write a custom essay sample on Promotion Mix To Create An IMC Campaign Marketing Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Promotion Mix To Create An IMC Campaign Marketing Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Promotion Mix To Create An IMC Campaign Marketing Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In add-on to these cardinal promotional tools, the seller can besides utilize other techniques, such as exhibitions and merchandise arrangement in films, vocals or picture games, which have been turning in popularity in recent old ages. Before continuing any farther, nevertheless, it is of import to emphasize that promotional mix determinations should non be made in isolation. As we saw with pricing, all facets of the selling mix demand to be blended together carefully. The promotional mix used must be aligned with the determinations made with respect to merchandise, pricing and distribution, in order to pass on benefits to a mark market. But for a soft-drinks shaper like Pepsi, IMC can besides be used can be used to make more communicating impact, e.g. Ad can be combined with gross revenues publicities and a small spot of public dealingss such as sponsorship/events. From the facts of the instance survey, Pepsi used a new attack in its selling communicating. Pepsi holds the figure one, 3rd and 4th place among music, overall place among all companies, and amusement channels. It gives a important part on the music channels with 12.81 % portion of coverage and holds the first place in that class. It has the 3rd place on the whole Television media with overall 4.29 % portion of coverage, the effectivity of which is reported in decrease by research workers ( Kotler A ; Keller 2006, p.576 ) . Similarly, it comes at figure 4th on amusement channels. Overall, these new media win the trust of consumers by linking with them at a deeper degree. Sellers are taking note of many different societal media chances and get downing to implement new societal enterprises at a higher rate than of all time before. Social media selling and the concerns that utilize it have become more sophisticated. Q2. How efficaciously has Pepsi integrated digital and traditional media for the publicity of their merchandises? Provide examples of digital media used. Nowadays 1000000s of consumers converse on a day-to-day footing in on-line communities, treatment forums, web logs and societal webs. They turn to the Internet to portion sentiments, advice, grudges and recommendations. It has been said that traditional media is losing its face value and that the Internet is a craze and digital merely applies to the millenary coevals. While that may look true, if you want to remain on the advanced cusp for your concern, utilize both traditional and internet media selling and here are some grounds why: 1. On-line conversations can power or deflate a company s trade name. Do you hold a presence? 2. Discover specific issues that are being discussed around your company, trade name or organisation and make feedback to these issues. 3. There may be events, tendencies and issues that may be act uponing industry and trade name bombilation. 4. Measure how your online and offline selling runs resonate with consumers. 5. Leverage viva-voce to drive trade name credibleness, and finally gross revenues if you use face-to-face selling, Internet Marketing, Search Engine Optimization Strategy, and Social Media Strategy right. Peoples are more likely to pass on through both viva-voce and societal media when they are engaged with the merchandise, service, or thought. This battle may come of course for protagonists of causes, political campaigners, and voguish new technological merchandises. However, it can besides be creatively stimulated for merchandises and services which generate less psychological engagement of clients. For illustration, Pepsi ( 2008 ) uses its Pepsi Stuff online client trueness plan to prosecute consumers by enabling them to deliver points for MP3 downloads, telecasting show downloads, Cadmiums, DVDs, electronics, and dress. Political campaign participants are besides allowed to take part in sweepstakes drawings for larger awards, such as place theatre systems and trip giveaways. Coca Cola ( 2008 ) has a similar run entitled My Coke Rewards. Harmonizing to Nielson research, Television users watch more than of all time before ( an norm of 127 hour, 15 min per month ) and these users are passing 9 % more clip utilizing the Internet ( 26 hour, 26 min per month ) from last twelvemonth. Approximately 220 million Americans have Internet entree at place and/or work with a turning figure utilizing the Internet for research and societal media. Knowing this research, traditional media entertains and communicates to a mass audience whereas digital media entertains, communicates with, and engages the person. The benefits of digital media can be extremely mensurable and sellers can frequently see a direct consequence in the signifier of improved gross revenues in add-on to set uping a direct nexus with the consumer. This can besides be cost effectual. However, the booby traps of digital selling can be that the medium is new, invariably altering and germinating with consequences that vary. You frequently acquire what you ask for! Digital media is known as digitized content ( text, artworks, sound and picture ) that can be transmitted over the Internet. While digital media ingestion such as chirrup, facebook, youtube etc have increased enormously, Pepsi can non disregard consumers who still rely on traditional media for their enlightening and amusement demands, as a consequence, 2/3 of their advertisement budget is still dedicated to traditional media. Sellers must strike a good balance between utilizing traditional and digital/social media and other promotional tools Q3. How might Pepsi step the effectivity of its new run? Provide examples. The most suited standards for measuring the effectivity of advertisement, depends on a figure variables, such as the advertisement ends, the type of media used, the cost of rating, the value that the concern or advertisement bureau topographic points on rating steps, the degree of preciseness and dependability required, who the rating is for and the budget. It is hard to accurately mensurate the effectivity of a peculiar advertizement, because it is affected by such things as the sum and type of anterior advertisement The best measuring of a run s effectivity is its ability to run into its aims. From the instance survey, Pepsi s aims could be: Attract more rival s users ( such as Coca-Cola ) Increase gross revenues volume Hold present Customers Create trade name consciousness To project a rejuvenated image for Pepsi as a socially responsible corporation To alter consumer attitudes from impersonal or unfavorable ( it is a soft drink after all ) to positive To utilize newer, digital media to prosecute in bipartisan communicating with their customers/public. To pass on its new image via it new packaging By and large, Pepsi could utilize the followers to mensurate the run s effectivity: Stimulate an addition in gross revenues Remind clients of the being of a merchandise Inform clients Construct a trade name image Build client trueness and relationship Change client attitudes Sellers recognize that in the modern universe of selling there are many different chances and methods for reaching current and prospective clients to supply them with information about a company and/or trade names. The challenge is to understand how to utilize the assorted IMC tools to do such contacts and present the stigmatization message efficaciously and expeditiously. A successful IMC plan requires that sellers find the right combination of communicating tools and techniques, define their function and the extent to which they can or should be used, and organize their usage. To carry through this, the individuals responsible for the company s communicating attempts must hold an apprehension of the IMC tools that are available and the ways they can be used.

Giordano Essays

Giordano Essays Giordano Paper Giordano Paper style, fabrics, etc. ) Excellence in service: continual commitment to providing excellent customer service and response. This is the result of integration of the corporate philosophy and leadership, service orientation of supporting functions like human resource policies (e. g. , selection, training and remuneration of frontline staff) and information systems, and performance monitoring (e. . , regular evaluations of service standards at store level and mystery shopping) Good site selection: Giordano’s location strategy provides a competitive advantage because of its direct impact on ability to generate high volume customer traffic while keeping low margins. Staff personnel: its sales staff is dedicated, ever-smiling, well-mannered and helpful Excellence in marketing and branding: strong positioning, brand equity for excellent service and ability to deliver â€Å"value-for-money†, consistent execution of advertising and promotion to strengthen brand image. Stylish: in order to meet the consumer’s desire for trendier fashion , Giordano has constantly work hard to come out with design that is stylish and fashionable in order to attract the consumer and meet the demand of the market A tightly controlled menu: It mainly focuses on a few items whose demand and desirability can be closely monitored. {text:bookmark-start} POPs-Points of Parity {text:bookmark-end} Giordano current positioning is value-for-money which sells its apparels and merchandise at low priced and affordable price, however this pricing strategies is just good enough only to attract customer there is not much of unique selling point as there a lot of competition from many other brands such as Baleno and Bossini, as well as ‘brand less’ clothes shops that operate in the retail market. These shops are able to provide similar kind of goods at relatively comparable prices and therefore, consumers may go to the other shops as well. Hence, Giordano may not be able to attract as much consumer as they wished. However, fashion trends are always changing, hence, it would still be sustainable for the company if Giordano has constantly make effort such as hiring great designer to come out with fashionable design that changes with different season so to cater to the consumer’s demand of trendier apparel. Giordano has not forgetting putting good communication channel between the company and its consumer such as constantly updates its consumer on the latest promotions and events that the company is going to held. In order to maintain the communicability between the parties. Giordano has made much effort on advertising and creating brand awareness through various media and channel. Giordano knows the power of Internet well as what normally companies do. Giordano also advertise its product on its corporate website so to make it easier for consumers to access its company information easily with just a click on the mouse, consumers are able to find out the information they looking for. This helps to bring the consumer closer and save the consumer time as could have found out what is the latest promotion or product the company is offering even before they make their trip to its outlets As mention above, Giordano offered a wide range of product for different of group of customer, it operates under the brands of â€Å"Giordano†, â€Å"Giordano Concepts†, â€Å"Giordano Junior† and â€Å"Giordano Ladies†. So to cater to different group. Giordano sell those common apparel for unisex at a affordable price, it show the feasibility of the company to sell those trendy casual apparel to attract lower class consumer yet make profit for the company. On the other hand, Giordano concepts sell more expensive apparels to those who afford to pay more, this mainly targeted at business group. Giordano kids will be targeting at small kid while the Giordano ladies is selling only the ladies wear. However, other company such as TOPSHOP and ZARA already have this similar business concept to target at different consumer group, it show that this kind concept is easily imitate by other company and therefore facing more competition. {text:bookmark-start} PODS-Points of Difference {text:bookmark-end} The primary source of differentiation comes from Giordano’s commitment to quality, in terms of the products it sells and the service it provides to customers. This can be illustrated by its dedication to training and motivating its front-line staff as well as its no-questions asked return policy. And to ensure that every store and individual employee provided excellent customer service, performance evaluations were conducted frequently at the store level, as well as for individual employees. The service standard of each store was evaluated twice every month, while individual employees were evaluated once every two months. Internal competitions were designed to motivate employees and store teams to do their best in serving customers. Every month, Giordano awarded the ‘Service Star’ to individual employees, based on nominations provided by shoppers. In addition, every Giordano store was evaluated every month by mystery shoppers. Based on the combined results of these evaluations, the ‘Best Service Shop’ award was given to the top shop. This motivates employee to give their best when serving customer Giordano has a unique model in retailing across the world, as it owns and operates most of its stores and only works on the franchising route if the potential partner matches the same passion as Giordano’s vision, mission, values, brand and culture. This helps it to inculcate our values upon all employees and directly to the customer,† continues Chugani. â€Å"It also helps it to maintain standards and consistency across the stores and operations. Most international brands have appointed different distributors and franchisees in each country and at times this has led to different modes of practice and inconsistencies in service, policies, price and merchandise. † Giordano assembles fully integrated pr ogrammes to create, communicate deliver values for the customers. Giordano sees itself as being more than just a retailer of casual apparel. It was able to successfully incorporate customer service as part of its product. Besides its brand name, logo, style and quality, excellent service has become part of the tangible products sold at Giordano stores. Customers have come to associate service excellence as an integral component of Giordano’s merchandise. Giordano is able to provide a high level of customer service through a concerted effort, which involved every employee of the company. Giordano set its outlet in very accessible which make it more convenience for the consumer to shop. and it position itself as value-for-money which sell it products at a affordable price which is good in quality yet trendy, there are occasionally sales promotion to attract more market share. The company emphasizes on â€Å"Simplicity and speed of operations†. Giordano maintains a flat organizational structure and this facilitates easy communication between people within the organization, helps to make speedy decision and to manage projects efficiently. For example, Giordano has around 17 core items and there are not more than 100 items in their shops. Focus makes Giordano’s shops more manageable that keeps the stores as simple as possible and better inventory management is possible. One of the Giordano’s key success factors is Excellence in design and service which comes from the integration of many activities in the value chain; it involves intangible elements such as organizational culture; and it does not reside in any particular individual. Thus, it is more difficult for competitors to â€Å"poach† this source of advantage and overtake Giordano, as compared to simply acquiring superior technology or poaching good managers. Moreover, even if competitors were to obtain this source of advantage, it might be difficult for them to implement it as successfully, because many factors such as the type of organizational culture and leadership would vary from company to company. {text:bookmark-start} Brand element {text:bookmark-end} Giordano Brand name: The store now sells clothes under the brands of â€Å"Giordano†, â€Å"Giordano Concepts† and etc. Concept Stores will feature exclusive designs and limited editions in their product offering. They will also have more dramatic window displays and in-store presentations with greater emphasis on mix-and-match to inspire customers â€Å"The new logo and store format allow us to establish a separate identity for Giordano Concepts and differentiate it from our regular stores,† remarked Peter Lau, Chairman and Chief Executive of Giordano International Limited. â€Å"With its prime location n high-traffic Mongkok and its impressive three-storey facade, the store enables Giordano Concepts to make a strong impact on consumers(refer to appendix) Giordano’s Url: as what other company does. Giordano has its own registered corporate website, for different regions and countries. It is a very meaning and representative to the consumer. As it facilitate the information of the company. Information such as company profile, investor relations and business opportunities etc and consume r even can shop online from where they are with just a click of mouse. Therefore, it is very useful and meaningful as it very convenient as ease to access. The url also is very easy to memorise. Giordano slogan WWS (world without stranger): it is a slogan chosen for its membership. in order to build long term relationship and public loyalty with its consumer, Giordano come up with the membership drive, the most recent one is the membership called WWS (world without stranger) which Customers must purchase $100 net in a single receipt and will be eligible to be a basic WWS member. From there the consumer are able to enjoy various benefits and privileges such as 10% off all regular priced items (not applicable at Giordano Ladies Giordano Concepts) 20% off all regular priced items throughout the month on members birthday (not applicable at Giordano Ladies Giordano Concepts). Gain 1 Bonus point for every $1 spent in any Giordano outlets. Every 20 bonus points can be converted to $1 cash rebate. Furthermore, it is a Lifetime membership and can be used in Singapore, Hong Kong, Macau, China, Taiwan, Malaysia and etc Giordano’ Chinese logo {draw:frame} Giordano International is proud to unveil its new Chinese logo, created by the Chinese art master Huang Yongyu who is internationally acclaimed for his woodblock prints, ink paintings and literary works. This contemporary interpretation of the established Giordano name reinforces the brand’s undiminished vitality and continued relevance for consumers in the rapidly developing Chinese market. Refer to appendix) {text:bookmark-start} Brand Awareness Image {text:bookmark-end} As what as mentioned earlier in the POPs, Giordano has make use of the power of internet, it has its own corporate website in different language as one of the platform to advertise and create brand awareness by uploading it latest products and promotions with just a click of mouse however I feel that is was not good enough Giordano’s compe titors such as Gap and Bossini have more developed and innovative website as compared to Giordano as their website is more creative in the sense of designing of the webpage. They also provide more useful information on its company product and promotion sales going on, it benefits the competitor greatly as it is very accessible for the consumer. Giordano should upgrade its website to be as competitive as its competitor, it will help the company to advertise its product as with just a click on the mouse, consumer are able to find out the information they looking for. This helps to bring the consumer closer and save the consumer time as could have found out what is the latest promotion or product the company is offering even before they make their trip to its outlets. Giordano also advertises its products on newspapers and magazines such as â€Å"The Straits Times†, â€Å"Today†, â€Å"Stuffs†,†UW† and â€Å"8days† and etc†¦ By doing this advertising scheme, Giordano is then able to reach out to many consumers out there who might just catch a copy of one of those magazines and newspapers. Consumers would then be attracted to the attractive design and special sales it has to offer. With this advertising scheme, it is very advantageous towards Giordano as newspapers and magazines have very good local coverage, broad acceptance, and people usually believe the critics found in them. Lastly, Giordano focused not only creating revenues for its company, it also contribute to the society by taking part in the charity events. For example in conjunction with the Singapore 38thnational day parade, the sale of the National Day Parade collar pins and red â€Å"I Love Singapore† t-shirts was conducted island wide at 65 NTUC Fairprice outlets and 38 Giordano outlets respectively. And also during the period of Tsunami crisis, Giordano Ladies donated its New Years Day net profits from its stores in Hong Kong, China, Taiwan and Singapore to the Red Cross. I believe through all these charity programme and event, it will help to establish a good corporate image in consumer’s perception. For example when people heard about the company Giordano, they will retrieve from their memory that Giordano has do the charity event to helps the needy in disaster , this eventually give people a positive image of the company and so associate to the brand. {text:bookmark-start} Brand Opportunities {text:bookmark-end} One opportunity that Giordano can grab is the selling of sports apparel. As Singapore advances towards an ageing society, the old tend to get more health conscious. This is because they want to stay fit so that they can lead a longer and healthier life. In addition, the government has been emphasizing about the importance of doing exercises in recent years through campaigns such as Health Week. Hence, more people should be getting into the habit of doing exercise regularly. Giordano can grab this opportunity in selling sports apparels, maybe in bulks so that groups of people can exercise together in the same outfit. For example, usually in the morning, groups of old people would be doing their regular exercises in the parks or below their flats. Hence Giordano can target such groups of people by offering clothes that would appeal to their style of exercising. Next, the world is currently moving into a recession and Singapore has not been spared from it either. Singapore has faced technical recession for the last 2 consecutive quarters and the near future seems bleak. With an economic recession, the peoples’ income will fall. Hence they would be more careful with the way they spend their money. Giordano can grab this opportunity to earn money by focusing on offering lower end goods which would come in the form of lower prices, thus appealing to the thrifty customers in this period. On the other hand, they can also move into other markets where economic growth is still high in this period. Potential countries could include India and China which had been facing strong growth in the recent years. Hence, with rising income, these people would buy more goods and Giordano can be there to provide these goods. text:bookmark-start} Brand challenges {text:bookmark-end} There might be a switch of retailers from Giordano to other retailers such as Bossini and Hang Ten and etc though Giordano is positioning at value-for-money as Customers have little to no collective bargaining power. However, customers seeking value-for-money can easily switch from one retailer to another, compared to customers who seek specific appa rel brands. Next. Giordano current positioning is value-for-money, it might face difficulties in shifting to a higher end positioning or a branded brand from low-end value-for-money positioning. Giordano is having different position in different market hence Customers in these markets may become confused as to what Giordano stands for, and this inconsistency makes effective service strategy implementation difficult, particularly as consumers are becoming increasingly mobile and travel more frequently between Giordano’s core markets. In addition, economies of scale in apparel purchase, design and market communications may be diluted, if different strategies are followed across markets. If this trend persisted, Giordano may dilute its brand name and possibly might weaken its competitive advantage in other areas as well. I would recommend Giordano should gradually and slowly moved its positioning upwards to meet the rising affluence, and hence the resulting desire for high-end apparel, of its core target segment â€Å"Giordano’s success in the Middle East has prompted us to expand into other markets that are already familiar with the brand due to their proximity to the region. In most of our new markets, there already exist a strong awareness of the Giordano brand because of frequent travels to the Middle East and our presence in the Dubai and Qatar airport duty free stores. So our main challenge in these markets is to find partners who believe in the brand and are committed to delivering,† said Ishwar Chugani, Executive Director for Giordano Middle East. (Refer to appendix) {text:bookmark-start} Appendix {text:bookmark-end} {text:bookmark-end} apc. starcresto. com/giordano2. htm zawya. com/printstory. cfm? storyid=ZAWYA20060627072457l=000000060627 giordano. com. hk/web/HK/investors/news/MongkokConceptStore. html Concept store giordano. om. hk/web/HK/investors/news/GiordanoMiddleEast. html Giordano Middle East Enters New Markets http://mdshossain. wordpress. com/2008/02/26/giordano-making-a-value-for-money-high-volume-high-quality-service-strategy-work/ giordano. com. sg/ gap. com. sg http://en. wikipedia. org/wiki/Giordano_(clothing)) bossini. com giordano. com. hk/web/HK/investors/news/tsunami_HK. html * giordano. com. hk/web/hk/investors/news/NewChineseLogo. html* Chinese logo

An Environmental Risk Assessment Environmental Sciences Essay

An Environmental Risk Assessment Environmental Sciences Essay All over the world, rapid industrial development of metropolitan cities have always resulted in a growth in population and also in the general increase of the size of municipal solid waste generated. The management of municipal solid waste, if not handled properly, will lead to various problems now and in the future. Developed countries in the world have, to a large extent succeeded in handling their waste using various principles and methods. From suitable collection methods to technologically advanced disposal methods, they have made sure that municipal solid waste has been effectively controlled in their cities. Unfortunately, the same cannot be said about other developing countries of the world. Developing countries such as Nigeria are still battling with municipal solid waste management. As a direct result of the oil boom, Port Harcourt city, the capital of Rivers State, Nigeria (which is the case study of this research work) has experienced a major rural- urban migration. The population has almost tripled over the years. This has, in turn, led to a massive increase in the sheer volume of solid waste generated within the city.. Approximately 168,201 tonnes of solid waste are produced in the city of Port Harcourt every year and waste disposal has not been effectively handled. Residents resort to indiscriminate discarding of their waste at every given opportunity The most common means of waste disposal in the city by the public are mainly by dumping the refuse by the road, burning the refuse in the open air in their compounds, littering it openly on street corners and also dumping them in rivers and streams and drainage systems. These methods of waste disposal contribute greatly to the degradation of the environment in so many ways. However, very little is done to reuse and recycle the solid waste generated. Research shows that a huge percentage of the public do not recycle and reuse their wastes which indicates that the awareness level of the public about reuse and recycling of waste in Port Harcourt city is very low and offers a lot of prospect for improvement. This study therefore investigates the reasons why proper waste disposal methods are neglected by residents of Port Harcourt. It also seeks to discover why the method of Reuse and Recycle of waste is not getting the awareness and Government support it greatly deserves. Recommendations were made about strategies that will allow the government and stakeholders involved to advance on modern methods of waste Reuse and Recycling as a core aspect of municipal solid waste management in the city. Through the use of data collated via questionnaires, it was gathered that a majority of respondents agree that reuse and recycling of waste can positively impact the environment, create revenue and also employment opportunities. It reconnoitres the link between reuse and recycling of solid waste as a means to create revenue and to ultimately achieve sustainable development in the future. CHAP TER ONE INTRODUCTION BACKGROUND OF STUDY According to Shah (2000), solid waste is defined as any material that is unwanted or thrown away. The general community views waste as something worthless that should be destroyed or thrown away. As such, proper disposal of waste has constituted huge disposal problems. People commonly dump their household solid waste on the road side, unapproved dumpsites and illegal landfills. This has brought about untold environmental pollution as well as major setbacks in societal development (Mbata 2010). Waste in general is a threat to the environment, because of its negative environmental impacts that result from littering, dumping of wastes illegally, and greenhouse gas emissions (Hosetti 2006). Waste contaminates ground water and can cause serious health hazards if not handled and managed properly.

Engineering Essay Example | Topics and Well Written Essays - 250 words

Engineering - Essay Example I have always had interest in construction. Since my childhood, I used to draw pictures of structures like homes and buildings in MS-Paint. Later, I learnt how to draw them on Auto-CAD. I have all the interest and the sense of creativity it takes to come up with unique designs and styles of construction, but that is not sufficient unless my structures are structurally safe to live in. This is what I primarily want to gain the knowledge of Civil Engineering for. Once I have gained my degree, I intend to establish my own construction firm through which, I shall take projects and execute them using my knowledge of design and analysis of structures as well as project management. I believe that Civil Engineering can never run out of scope because the demolishing and reconstruction has always been an essential part of development nearly all over the world. So I would have plentiful opportunities of work wherever I

Community College of Denver Essay Example | Topics and Well Written Essays - 500 words

Community College of Denver - Essay Example Additionally, it was considered that Science Building would â€Å"physically and visually connect the Auraria campus to the greater Denver community†, so the â€Å"building’s floor-to-ceiling windows† were designed accordingly – to attract passers-by to come in and see what is inside (Wausau Group 1). Thus, in short, the building was supposed to perform a connection between beauty and science. And Donald Lipskis sculpture was called to embody this connection. Referring to the idea, Lipski noted that the common feature between artists and scientists is their â€Å"passion for discovery†, which â€Å"just takes different paths†. The artist believes the â€Å"public institutions of higher education should emphasize and include culture at every opportunity† (Wiebesiek). Psyche is 10 feet high and about 14.5 feet across butterfly sculpture made of steel, resin and glass. It has two pairs of wings – the 8 feet across top wings and 6 feet across bottom wings. Psyche consists of black metal frame which outlines the form of a sculpture with its wings covered with stainless steel net, from where 10,000 test tubes filled with liquid yellow, orange and red acrylic resin are hanging. Donald Lipski explained that test tubes â€Å"are among the most basic and familiar tools of science† (Wiebesiek), which are utilized in medicine as well as physics or chemistry. Moreover, the usage of test tubes in this project is rather symbolic – it indicates the sculpture is not some separate item of design but the one that, in its structure, reflects scientific atmosphere of a place. Hanging at 60 º angle, the butterfly slowly drifts in the air, moved by the air flows of air-conditioning system. While moving and sharing its various shades colors all around, the sculpture resembles a â€Å"monumental stained glass window† (CCI), causing an awesome impression and excitement. From Greek the word â€Å"psyche† can be

14 Best Reading Practices Essay Example for Free

14 Best Reading Practices Essay Best Practice 1: Explicit Word Analysis Instruction, Including Phonics Teachers provide explicit instruction, build word knowledge, and directly teach skills and strategies for word analysis (phonemic awareness, phonics, word recognition, structural analysis, context clues, vocabulary). Best Practice 2: Assessment to Inform Instruction Teachers routinely monitor and assess the reading levels and progress of individual students. This ongoing evaluation directs and informs instruction. Best Practice 3: See more: Distinguish between problem-focused coping and emotion-focused coping Essay Instructional Planning Teachers plan instruction considering three phases: before, during and after reading. Best Practice 4: Collaboration and Reflection Teachers routinely self-reflect and collaborate on instructional practices and student progress within school and/or district. Best Practice 5: Learning Standards Teachers facilitate conceptual knowledge of Illinois English Language Arts learning standards. Best Practice 6: Independent Students have opportunities for sustained reading (oral and/or silent) every day.

Technology in Mathematics Classrooms :: Education School

Technology Views NCTM summarizes the technology principle by saying, â€Å"technology is essential in teaching and learning mathematics; it influences the mathematics that is taught and enhances students’ learning.† I’m not sure that I agree with the entirety of this statement. Technology is important; it allows students to quickly make connections that would be lost without the speed and precision of computers. Technology also allows for thoughtless reproduction of facts already known. Imagine how long it would take to solve a college level mathematics problem without the aid of calculators for division, multiplication, exponents, and logarithms. Although I feel that technology is an important tool for enhancing mathematics, I feel that technology is replacing the foundation required for understanding mathematics. I am a firm believer that mathematics is more of an ability to solve problems than it is a solution to a given problem. Students must be required to think mathematically for themselves if they are to be successful at mathematics. All too often, math is reduced to formulas and specific ways of solving problems. I believe that meaning and reason are the two most important qualities of mathematics. Without these tools, mathematics may as well be left out of schools. I feel that it is vital for students to learn the â€Å"why† before they learn shortcuts. Imagine a test without calculators in a high school class. Most students would experience great difficulty in working with simple operations such as division. (Fractions may in fact be the work of Satan in the minds of some students). It is of the utmost importance for students to learn how to approach problems without the aid of technology. The great minds of the past did not have computers, calculators, or even chalk boards; yet, they were able to develop a world of reason that we call mathematics. If past scholars could do complex proofs without the aid of today’s technological advancements, I do not think it is nonsensical to expect a student of algebra to be able to graph a function with pencil and paper. Although many may feel I have focused on what is wrong with technology, they are mistaken. Technology itself is a good thing; it is only through poor instruction that technology becomes a vice. The most important word that NCTM uses to summarize its technology principle is â€Å"enhance.† Technology is meaningless without proper instruction, but with an excellent guide, the mathematical possibilities are endless. According to NCTM, â€Å"Students can learn more mathematics more deeply with the appropriate and responsible use of technology.† It is necessary for technology to be used appropriately and responsibly. Teachers cannot just give a student a calculator and

Against Media Censorship Essay

* On television, music, and most websites, they inform the user about the contents of their website, song, or show; but others (like YouTube) put on age restrictions on them. * I’m sure most of you have had to go through these at some point in your life and have gotten upset when you can’t hear the whole song or watch the whole movie. * I’d like to explain to you all how Media Censorship is in direct violation of the First Amendment and how it can make it harder for kids to learn about certain aspects of life. * The First Amendment is one of our most important Amendments because it allows us, the citizens of the United States, to speak our minds about anything without legal government penalty. * Freedom of speech is no longer considered important to the government. People should be able to express themselves, whether it’s through music, movies, or anything, but instead they have to bleep the cuss for their song to go on the radio and block the inappropriate parts on a movie which can possibly cause a loss in entertainment or power in the message * The morals of people that have been hidden information from and the morals of the people who haven’t been hidden from are completely different. If certain things are hidden from people, then that gives people a curiosity in the subject and may cause people the use of illegal actions to obtain it. * Education isn’t something for kids need to be censored from. * People are curious about life and feel they need to learn more about it, if everything was censored then this can cause parents to be in uncomfortable situations and cause kids to ask more questions. * The government shouldn’t have to tell people what they can and can’t watch or listen to; this should be up to the person or the parents of that particular person. * The FCC (Federal Communications Commission) monitors every radio station, Television broadcast, and music broadcast to make sure that nothing inappropriate is said on the broadcast that they think may ruin the mind of the listeners. * Most music is censored while there are few artists that refuse to censor their music, and nearly all movies are also censored. * The First Amendment states that you have a freedom of speech and the FCC shouldn’t be able to take that away. People can be better educated on topics if nothing is censored. * The sound of music and the graphics of movies are some things you all would most likely want to keep. * In conclusion, The media should not be censored and should not be allowed to be censored.

Managing the Diverse Workforce

Everybody is created uniquely as compared with others. There might be qualities that some people or groups possess that the other group does not. This is diversity. A diverse workforce can give many advantages that the problems associated with it are carefully studied and solved for. Variety of ideas and views regarding important matters within the organization can contribute a lot to the success of the work. Although there might arise conflict and misunderstanding, it can be addressed properly to be converted as strength of the company. Efficient diverse workforce management requires a lot of effort and even money, yet it is very worth it for it gives a lot of benefits to the company.                                                 Managing the Diverse Workforce With further advancement in technology, health issues are continuously being addressed. As such, the life expectancy of people is increasing. This has an immense effect in the business sector. According to Sheldon Steinhauser, the median age of workers raised from 38 years in 1994 to 55 or more in 2005. Also, more and more people from poor performing countries or states are going to richer countries or nations to apply for jobs. The days when women are left in the houses for housekeeping and baby-sitting are also over. Women are pursuing their own careers nowadays. With these happenings, diversity in the workforce is very evident and is expected to increase in the coming years. The question now is what its effects in the business are and how this issue should is addressed. Everybody is created uniquely as compared with others. There might be qualities that some people or groups possess that the other group does not. This is diversity. Oftentimes, diversity is associated with demographic-related factors such as ancestry, gender or age. Aside from those mentioned above, this may also cover sexual orientation, educational and professional training, civil status and religious preference. Cultural background is also a major dimension. According to Bateman and Snell, a diversified workforce may include, but are not limited to: ethnic groups and minorities, migrant workers, disable, women, and people with varying expectations, values, affiliations, economic status and work style. In order to manage diversity, the systems and practices must be reviewed and changed if necessary to maximize the capabilities of the people in it. Implementation of the systems must be ensured to extract the abilities of the employees so as to maximize their contribution to the company. In order to do this effectively, the employer or the human resource personnel must know the individual differences of the workforce. Just like in other setting, diversity can be taken as advantageous to the company if handled well. People with varying values and skills may contribute to the aggregate success of the whole. However, to be able to achieve such success, each difference must be preserved and nurtured. Bateman and Stale noted the existence of a glass ceiling in the company. This is an invisible barrier that hinders women and members of the minority groups from reaching a higher level in the hierarchy of the organization. As such, the potentials of these groups are not maximized. However, f or the sake of profit and improvement, this barrier is being removed nowadays. As different ways to manage diversity are being discovered, discrimination in the workplace is slowly exiting. Although there is really no definite formula in handling diversity, researches and experiences help the human resource personnel and leaders extract the full potentials of their employees from all walks of life. Employing people amidst their cultural and demographic background allows the company to have a good share in the labor pool. Many skillful workers belong to ethnic groups or are women, or are older people. Thus, not including them in the search would lessen the already small labor pool. Also, according to studies at the Stanford Business School, as written in the Business and Legal Reports, diversity among employees can generate better performance when it comes to out-of-the-ordinary creative tasks. For instance, business developments are more effective if the decision-making body is composed of diverse individuals. Their different views could be taken into the advantage of the company. Their varying experiences can be put together to achieve a solid and effective decision. In sales and promotions, a team composed of people from different regions or age brackets or lifestyles can have their own suggestions based from what they themselves want or favor. The target customer could be re presented by the members of the team so their needs would be addressed even at the start of the project. Discussions about the differences of ideas can also be taken as positive since more options will arise and more factors would be considered on the initial planning, thus reducing the chance of error or unseen circumstance. Also, a company that crosses boundaries and differences creates a good impression to the labor pool. In effect, workers would be the ones to approach the human resource personnel, thus, saving more money for the promotions and employee search, and more often than not, those highly-skilled workers are the ones who go for such companies. Furthermore, traditional practices may no longer be applicable to the current policies and need and a diverse workforce is more unbounded to deviate from this, resulting to a better system. Businesses and organizations are sprouting all over during the course of time. In effect, competition is high not only for the share of the market, but also for the shrinking labor pool. Aside from attracting workers due to effective diversity management, homogeneity can also address the need for flexibility and change. By valuing the differences of the individuals, the company is rewarded by its employees by means of loyalty and excellence. A secret in effective management is making the subordinates feel its worth as part of the team. If this is given to him, he would strive to return this sense of importance by means of excellent work and loyalty. This is when the employee shows his best capabilities. Managing a diverse workforce creates a good impression not only to the employees and members of the organizations but to the people outside it as well. According to Bateman and Stale, diverse customers tend to favor these kinds of organizations. Also, the diverse market can be better addressed if they are well-represented in the company by the diverse employees. As such, customer satisfaction is higher and patronage would be awarded. To marginalize the workforce is to waste money, time and skillful workers. Such action would create a bad impression to the market and to the labor pool. Also, it would hinder the entrance of highly-skilled workers who happened to not belong to the widely-accepted group. It may also illicit complaints and conflicts from members of the marginalized group. Having a diverse workforce is not all glory. Diversity also creates conflicts especially if it involves ideas or beliefs. Yes, varying opinions create a healthy atmosphere for discussion and debate but this oftentimes lead to misunderstanding and conflict. Interpersonal conflict may arise and eventually destroy the group. Sometimes, attack is taken not just against the idea but on the person as well. Discrimination among workers may also be difficult to handle. People from different groups tend to be more protective of their identity or beliefs and this often lead to discord. Discussions may also take longer than usual in order to entertain all differing and sometimes conflicting views. Lack of cohesiveness does not only involve ideas or views but even understanding of the goal. The aim may be interpreted differently and this would lead to people walking towards different directions, making the finish line more difficult to reach. This must be attended to at the start so as to ensure that the team is walking towards the same direction in order to save effort, time, money and other resources. According to the Business and Legal Reports, problems also include the answer to the question of how the employees must be treated. Should it be fair or same? What is the basis of fairness? Treating different employees is not an easy task. A simple task of distributing a memo for all the employees poses a problem. The language to be used, the capacity of all the people to understand and a lot others must be taken into primary consideration. Biases must be kept far from decision-making and management but individual capacities of the employees must also be taken into account. As for members of the workforce, the major problem is miscommunication. Differences may hinder smooth transfer of information from the people inside the organization. People from different races might have different understanding in words or expressions. Misinterpreting the gestures or actions of others may yield to conflict or argument within the organization. Also, stereotyping may also arise. An individual or group may think that they are superior to others. This would affect the performance of all the people in the workforce. Instead of focusing on the goal, stereotyped members of the team may be distracted and concentrate on being within the â€Å"more superior† group. Also, perseverance and efforts of the members might be disregarded as several members focus on their colleagues. Researches and experiences claim that to manage a diverse workforce is never easy. It is a task that has to be well-taken cared of. Yet, it is also possible. In fact, there are several multicultural organizations that employ a diverse workforce. There are advices for management and human resources personnel as to how this issue must be handled in order to extract the best abilities of the members of the team. First and foremost, the top management must have an eye on the effectiveness of the diverse workforce. They must be sensitive to the feedbacks of diverse groups regarding company policies or ordinances. They must be also aware to the response of the other members of the team. The plans and objectives of the organization must also incorporate diverse workforce. Most of all, top managers must participate and take the lead in the programs that aim to learn about diversity. Trainings and seminars can also be conducted to better handle and manage a diverse workforce. Rewards can be given to further affirm the good works of the team members. Lastly, a team building is essential to create a bond between members of the company. In doing so, the risk of miscommunication is lessened, as well as the possibility for conflict. With the growing competition in the labor pool and the market, any organization cannot afford to lose a skillful individual just because he belongs to a minority or because he is outside the margin line. A diverse workforce can give many advantages that the problems associated with it are carefully studied and solved for. Variety of ideas and views regarding important matters within the organization can contribute a lot to the success of the work. Although there might arise conflict and misunderstanding, it can be addressed properly to be converted as strength of the company. Efficient diverse workforce management requires a lot of effort and even money, yet it is very worth it for it gives a lot of benefits to the company. References Bateman and Snell. Managing the Diverse Workforce. Retrieved November 22, 2007   Ã‚  Ã‚  Ã‚   from http://management.uta.edu/Dr.Wheeler/Mana5312/Chap011.ppt Business and Legal Reports. Diversity Can Improve Decision-Making. Retrieved   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   November   Ã‚  Ã‚  Ã‚  Ã‚   22, 2007, from http://www.vault.com/nr/newsmain.jsp?nr_page=3 Human Resources, University of California, Berkeley.Guide to Managing Human   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Resources: Chapter 12: Managing Diversity in the Workplace. Retrieved November   Ã‚  Ã‚   22, 2007 from http://hrweb.berkeley.edu/guide/diversity.htm Improvement Network. Managing a Diverse Workforce. Retrieved November 22,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2007 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.improvementnetwork.gov.uk/imp/core/page.do?pageId=10912 Piturro Marlene, PhD.. Recruiting and Managing a Diverse Workforce. Retrieved   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   November   Ã‚  Ã‚  Ã‚  Ã‚   22, 2007 from   Ã‚  Ã‚  Ã‚  Ã‚   http://www.vault.com/nr/newsmain.jsp?nr_page=3&ch_id=402 Steinhauser Sheldon. (1999, January). Successfully Managing an Age Diverse Workforce.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Managing Diversity, Vol. 8, Retrieved November 22, 2007 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://clem.mscd.edu/~steinhas/managing_diversity.htm    United States Department of Trade (2007). Leading a Diverse Workforce. Retrieved   Ã‚  Ã‚  Ã‚   November 22, 2007 from http://dothr.ost.dot.gov/Toolkit/Diversity/   Ã‚  Ã‚  Ã‚  Ã‚   leading_a_diverse.html      

Free Essays on Austro-Hungarian Empire

HIST201 – Research Essay Question 8: Outdated? When did the dissolution/break-up of the Austro-Hungarian Empire become inevitable? To what extent did World War I cause the collapse, to what extent did it pre-date 1914, to what extent was it imposed by the victorious Allies of 1919? At the end of this year it will have been 85 years since Austria-Hungary quietly slipped away into the history books. Over the decades since 1918 there has been a great deal of historic discussion over the reasons for the gradual disintegration of the Hapsburg Empire. Thus, the moment has perhaps approached to take one more look at what could be considered an outdated question, that of when did the collapse of the Habsburg Empire become inevitable? Could it have survived if it wasn’t such a victim of its own fragility and inner turmoil, or was it doomed by its decision in 1914 to abandon diplomatic solutions and opt for war, and what were the Allies roles, if any, in its demise? Firstly, the degree of inevitability is questionable. How far back must one venture to find that precise point in time that inevitably led to the Habsburg Monarchy’s demise? Such a point can seldom be found. In fact Joachim Remak suggests that to trace back its end too deeply, is to submit to the fallacy of post hoc ergo propter hoc. However, there are various schools of thought that have attempted to find the exact origins of the collapse. Alan Sked, in his article ‘Historians, the Nationality Question, and the Downfall of the Habsburg Empire’, refers to one such school as counter-factual historians. They posed the ‘inevitability’ and ‘at what point’ questions and having then selected their date, they usually describe or imply, that all would have been different – and usually better – had only this or that occurred instead. One British historian, C. A. Macartney, should also be ranked in this school. In his 1978 book, The House of Austr... Free Essays on Austro-Hungarian Empire Free Essays on Austro-Hungarian Empire HIST201 – Research Essay Question 8: Outdated? When did the dissolution/break-up of the Austro-Hungarian Empire become inevitable? To what extent did World War I cause the collapse, to what extent did it pre-date 1914, to what extent was it imposed by the victorious Allies of 1919? At the end of this year it will have been 85 years since Austria-Hungary quietly slipped away into the history books. Over the decades since 1918 there has been a great deal of historic discussion over the reasons for the gradual disintegration of the Hapsburg Empire. Thus, the moment has perhaps approached to take one more look at what could be considered an outdated question, that of when did the collapse of the Habsburg Empire become inevitable? Could it have survived if it wasn’t such a victim of its own fragility and inner turmoil, or was it doomed by its decision in 1914 to abandon diplomatic solutions and opt for war, and what were the Allies roles, if any, in its demise? Firstly, the degree of inevitability is questionable. How far back must one venture to find that precise point in time that inevitably led to the Habsburg Monarchy’s demise? Such a point can seldom be found. In fact Joachim Remak suggests that to trace back its end too deeply, is to submit to the fallacy of post hoc ergo propter hoc. However, there are various schools of thought that have attempted to find the exact origins of the collapse. Alan Sked, in his article ‘Historians, the Nationality Question, and the Downfall of the Habsburg Empire’, refers to one such school as counter-factual historians. They posed the ‘inevitability’ and ‘at what point’ questions and having then selected their date, they usually describe or imply, that all would have been different – and usually better – had only this or that occurred instead. One British historian, C. A. Macartney, should also be ranked in this school. In his 1978 book, The House of Austr...

Buisness Ethics Case Write Up Essay Example | Topics and Well Written Essays - 1500 words

Buisness Ethics Case Write Up - Essay Example Making such a decision, however, wasn’t easy because the decision would have far-reaching consequences on both the Solidarity Fund and the Gildan Company. This paper discusses and analysis the ethical dilemma that the Solidarity Fund pension scheme, a large pension fund operated by the Quebec federation of labour (QFL), finds itself in following gross misconduct by one of the Companies that the Solidarity fund had heavily invested in. In this case, Gildan Activewear, a Company in which Solidarity fund had heavily invested in was accused of an array of business misconduct ranging from overworking and underpaying workers, excessively high production quotas, and unconducive working environments. Due to the fact the Solidarity Fund had heavily invested in Gildan Activewear and, also, given the fact that the Gildan Activewear investment was the most lucrative investment for the Solidarity Fund, the management of the Solidarity found themselves in a real dilemma in deciding the best course of action to take in response to the Gildan Activewear’s unethical business misconduct. The Solidarity Fund was founded in 1983 by the Quebec federation of labour with the aim of investing its members’ savings in the local Companies. The Solidarity Fund Pension scheme had two core goals. The first goal of the Solidarity Fund was to democratize access to professionally managed retirements accounts, and the second goal was to support jobs creation and growth in Quebec, either through investment in long term and medium sized local companies or by investing in outside companies whose activities were beneficial to the Quebec province.In selecting investment partners, the Solidarity Fund used nonfinancial criteria; the Solidarity Fund sought to invest with the Companies that had conducive working conditions, positive relations with local communities, and commitment to environmental responsibility. Before investing in a Company, therefore, the

Weiyi Zhang a Misshaped Block Article Example | Topics and Well Written Essays - 500 words

Weiyi Zhang a Misshaped Block - Article Example Trade occupation nominees must then be reflective of the labor needs in a long-term assessment of the market needs for GSM applicants. The current MODL will be canceled and reinstated with newer specifically skills-focused requirements as stipulated in the list. This exempts those who are skilled graduates under subclass 485 or with pending GSM visa applications. The new Skilled Occupation List (SOL) also spares those who at February 8 are diploma holders with the visa of Vocational Education and Training under subclass 572, Higher Education under subclass 573 and Postgraduate Research under subclass 574. But students s with visa will need to have already acquired an occupation to be qualified for a permanent visa under the GSM program. â€Å"I was hoping to be a journalist,† Zhang says. He will be gravely affected by these changes. Scheduled to graduate in July with a degree in accounting, this new development means that he gave up his dream for nothing. What is most likely to happen is that Zhang will go back to his country with nothing. No permanent Australian resident visa and a diploma for a course that was not exactly his immediate choosing. His hopes and dreams of a better future diminished after years of grueling academic pressures. Giving up his dream of a media-related career for nothing. The education industry of the country holds the third biggest foreign exchange source. These alterations to migration guidelines are seen as causing a major impact in the education sector. These students spent thousands for an Australian education in their belief of securing permanent residency status in a stable and progressive country. Not to mention the years that they have dedicated to finish their tertiary education. Living in a foreign land is not easy, even more so if you have to study in it.